Introducing Microsoft Surface Studio

Introducing Microsoft Surface Studio

Introducing Microsoft Surface Studio - Video

Using WhatsApp On Web

How do I use WhatsApp Web?

To provide you with a richer communication experience, WhatsApp is now accessible both on your phone and your computer. WhatsApp Web is a computer based extension of the WhatsApp account on your phone. The messages you send and receive are fully synced between your phone and your computer, and you can see all messages on both devices. Any action you take on the phone will apply to WhatsApp Web and vice versa. At this time, WhatsApp Web is available only for Android, iPhone 8.1+, Windows Phone 8.0 and 8.1, Nokia S60, Nokia S40 EVO, BlackBerry and BlackBerry 10 smartphones.

WhatsApp Web is not another WhatsApp account. When you use WhatsApp on your computer and your phone, you are simply accessing the same account on these two devices.

Minimum requirements to enjoy WhatsApp Web

• You need to have an active WhatsApp account on your phone.
• You need to have a stable internet connection on both your phone and your computer.
• You need to use the latest version of Chrome, Firefox, Opera, Safari or Edge as your web browser on your computer.

To get started with WhatsApp Web

1. Visit web.whatsapp.com on your computer.

2. Open WhatsApp on your phone.

• On Android: in the Chats screen > Menu > WhatsApp Web.
• On Nokia S60 and Windows Phone: go to Menu > WhatsApp Web.
• On iPhone: go to Settings > WhatsApp Web.
• On BlackBerry: go to Chats > Menu > WhatsApp Web.
• On BlackBerry 10: Swipe down from top of the screen > WhatsApp Web.
• On Nokia S40: Swipe up from bottom of screen > WhatsApp Web.
• Scan the QR Code on your computer screen from your phone.

3. Scan the QR Code on your computer screen from your phone.

From your phone, navigate to WhatsApp Web to view your logged in computers or to logout from an active WhatsApp Web session.

Note: To avoid data usage charges on your phone, we recommend that you are always connected to Wi-Fi when using WhatsApp Web.

How to optimize shopping ads: Google Best Practices

A Guide to Shopping Campaign Best Practices

Shopping campaigns give you the chance to feature product images and information directly in your ads. This guide covers how to create high-quality data feeds, structure effective campaigns, set your best bids and simplify the mobile shopping experience.

1. Create high-quality product feeds and keep them fresh

Use relevant titles, descriptions and images to increase CTR but don’t keyword stuff. Read more

Why: When key information comes first in well-designed titles, descriptions and images, your CTR is likely to go up. Forced repetition can also harm your placement.

Keep your feed accurate and up-to-date. Read more

Why: Inaccurate or incomplete feeds will be disapproved by Google because they create a bad experience for users. That means your ads won’t show.

2. Structure your shopping campaigns as you would a storefront

Focus on product lines, profit margins and best sellers. Read more

Why: It will help you budget and bid effectively for your top products.

Promote seasonal items with a separate campaign. Read more

Why: You’re likely to sell more with targeted budgets and marketing messages.

Use multiple campaigns and campaign priorities to promote your flash sales. Read more

Why: You can support and prioritize time-sensitive sales campaigns without restructuring your entire core campaign.

3. Bid based on your goals and your competition

Use benchmark and impression share data to set your best bids. Read more

Why: Some impressions are more valuable than others, so make sure your bids match the value of each.

Bid and budget more when you anticipate peak seasons or shifts in demand. Read more

Why: This will keep your bids competitive at periods of high traffic and opportunity.

4. Make it easy for mobile shoppers

Simplify shopping and checkout. Read more

Why: Mobile users have smaller screens and shorter usage periods.

Don’t forget about mobile tracking. Read more

Why: Shoppers use many devices each day, and mobile can play a big role in conversions.

Bid higher for shopping queries close to your store. Read more

Why: People who do shopping searches near your store are more likely to convert there.

Using hashtags on Instagram

How do I use hashtags?

You can add hashtags in the caption or comments of your post. If you add hashtags to a post that's set to public, the post will be visible on the corresponding hashtag page.

To tag a photo or video with a hashtag:

1. Take or upload a photo or video
2. Choose to add a filter, then type # followed by text or emoji in the Caption field (ex: #flower)
3. If you want to add a hashtag to a post you've already uploaded, edit the caption or include your hashtag in a comment on your photo

After you tag your post with a hashtag, you'll be able to tap the hashtag to see a page that shows all photos and videos people have uploaded with that hashtag.

Things to keep in mind:

• When people with private profiles tag posts, they won't appear publicly on hashtag pages.
• Numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won't work.
• You can only tag your own posts. You can't tag other people's photos/videos.
• You can use up to 30 tags on a post. If you include more than 30 tags on a single photo/video, your comment won't post.
• Older versions of Apple IOS don't support tapping hashtags. Instead, search hashtags by going to  Search & Explore > Search > Tags.

Hide my likes and comments from my friends on Facebook?

Add the friends you want to prevent from seeing your comments to your acquaintances’ list, this way they will remain your friends, but you may opt for sharing posts with “friends except acquaintances “.

You can edit your lists (add or remove people) 

Using hashtags on Facebook

Hashtags turn topics and phrases into clickable links in your posts on your personal Timeline or Page. This helps people find posts about topics they’re interested in. To make a hashtag, write # (the number sign) along with a topic or phrase and add it to your post. For example:

I just saw and think the facebook page name ! #smarttechgroup

When you click a hashtag, you’ll see a feed of posts that include that hashtag. You may also see some related hashtags at the top of the page.

Please keep in mind:

• A hashtag must be written as a single word, without any spaces
• You can include numbers in a hashtag, but punctuation and special characters (like $ and %) won't work
• You can search for a hashtag using the search bar at the top of any page
• You'll only see posts that were shared with you

Using hashtags on Twitter

"A hashtag—written with a # symbol—is used to index keywords or topics on Twitter. This function was created on Twitter, and allows people to easily follow topics they are interested in."

Using hashtags to categorize Tweets by keyword:

• People use the hashtag symbol (#) before a relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter search. 
• Clicking or tapping on a hashtagged word in any message shows you other Tweets that include that hashtag.
• Hashtags can be included anywhere in a Tweet.
• Hashtagged words that become very popular are often Trending Topics.

Example of a Tweet with a hashtag:

Tips for using hashtags:

• You cannot add spaces or punctuation in a hashtag, or it will not work properly.
• If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet.
• We recommend using no more than 2 hashtags per Tweet as best practice, but you may use as many hashtags in a Tweet as you like.
• Type a hashtagged keyword in the search bar to discover content and accounts based on your interests.

Google's new 'inspired by India' product, YouTube Go

Google says they have been researching on YouTube Go in India for the past one year. Looking at the issues people face and the lengths people go to in order to view videos on YouTube, international tech giant, Google has come up with Youtube Go, inspired by India. 

Google will be launching Youtube Go next year in India. Google had earlier launch YouTube Offline in the country that was very popular among the users. For the new product, YouTube Go, Google has mainly worked on four important aspects connectivity, cost, relatable and social.

Here’s how the product works and why it makes sense for India. In terms of connectivity, it is designed to work in areas with low or no connectivity. Users can choose whether they want to view the videos on Youtube Go in low and standard resolution. With the new product that is designed for India, users can also save videos for later on YouTube Go and share the downloaded videos with just one click. 

In order to make the product reach all across the country, Google will also make YouTube Go available in 10 different Indic languages. The page is going to be a lot simpler with just 10 videos on the home page. YouTubers can go on YoutubeGo.com/signup and experience the product. 

YouTube Go is inspired by India but it will be made available across many markets for Google. The product does touch on many key issues YouTube users face in India starting from poor connectivity to high data cost to language barriers.

Create short URL - Google URL Shortener

Google URL Shortener at goo.gl is used by Google products to create short URLs that can be easily shared, tweeted, or emailed to friends.

What is a short URL?

URL shortening is a technique on the World Wide Web in which a uniform resource locator (URL) may be made substantially shorter in length and still direct to the required page. This is achieved by using an redirect on a domain name that is short, which links to the web page that has a long URL.


What is the site Goo GL?

http://goo.gl/ is a URL shortener, that is it is creating short URLs that redirect you to other, usually longer, URLs. As it can be used to create a redirect to any URL out there a goog.le link it may point to malicious or otherwise unwanted software.

How do you find the URL for a website?

Here's how to find the exact URL of an image: Click the image that you locate in the image search results. Right-click View original image or Full size, and copy the link address. Paste the URL into a file or document, so it's available when you use the URL removal tool.